Every day, 3,500 people are killed on roads around the world. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds.
This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with our 245 member organizations around the world.
Pharrell Williams, the singer and songwriter, said: “The last thing you want to do is be in an accident at the hands of someone who was texting or to actually be the cause of an accident because of your use of texting and I’m sure anyone wouldn’t want to contribute to the statistics so please don’t text and drive.”
Everyone has a role to play in making safer roads for all. The #3500LIVES campaign outlines Golden Rules that can help save your life and the lives of others. We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritize road safety and introduce effective legislation on key risk factors on the road.
New technologies like eBrake are becoming very attractive to combat the distracted driving problem. Unlike other solutions in the market, eBrake cannot be "gamed" or simply "turned off" by a driver when driving. Here are a few eBrake features:
- Automatically locks device when motion is detected
- Unique Passenger Unlock Test for when a driver happens to be a passenger
- Driver cannot pretend to be a passenger and unlock device when driving
- No hardware needed
- Cost effective
eBrake completely eliminates the temptation for a driver to pick up and use his device - be it to text, check social media, watch video ... anything. Not only does this greatly reduce the chances of a distracted driving-related crash, it gives fleet owners peace of mind knowing their drivers (and brand) are safe.