Vancouver, BC – eBrake Technologies announced today a pilot program that will offer eBrake, a new, innovative smartphone app designed to prevent distracted driving, to select TELUS team members and fleet drivers across Canada. In the coming weeks, select TELUS team members will receive an invitation to install and experience eBrake on their mobile devices. eBrake is in final testing and preparing for its North American launch in the near future.
eBrake is the only distracted driving solution in the market that completely blocks a driver from using their device while driving, but grants passengers unrestricted use. It is a new, Canadian-made mobile innovation for Android and iOS smartphones developed by Vancouver-based eBrake Technologies Inc.
When eBrake detects vehicle-related motion, it locks any device it is installed on and blocks incoming notifications. To unlock the device, one must complete eBrake’s patent pending Passenger Unlock Test, something a driver cannot complete while driving. It is this test that distinguishes eBrake from other distracted driving solutions in the market. eBrake requires no in-vehicle hardware to operate - it’s a 100% software-based solution.
"We are thrilled to be working with TELUS and their team members to combat the distracted driving crisis," said Colin Osing, Co-Founder and CMO of eBrake Technologies. "Distracted driving causes too many accidents and destroys too many families. Working with a community leader like TELUS is definitely a positive step in the fight."
"As a provider of the network that powers mobile devices, we have a responsibility to encourage Canadians to make safe smartphone decisions," said Andrea Goertz, Chief Communications and Sustainability Officer at TELUS. "This pilot program will provide additional insights into this new technology so that it can be introduced to all Canadians, underscoring the dangers of phone use while driving and encouraging others to support the cause to end distracted driving."
Distracted driving is now considered by most to be a global epidemic. Globally, nearly 1.6 million people die and 50 million are injured each year from crashes due to distracted driving.
According to the Insurance Bureau of Canada, 8 out of 10 crashes in Canada are now caused by distracted driving and in the U.S., the National Highway Safety Administration blames distracted driving for the biggest jump in highway deaths in 50 years. Here in BC, it is estimated that almost $1 billion in insurance claims are paid annually due to distracted driving; a number that, left unattended, is expected to continue to grow in the coming years.
eBrake Technologies Inc. is mobile application development company founded June 2016 in British Columbia, Canada. eBrake is a technology upgrade for Android and iOS smartphones developed to combat the accelerating epidemic that is distracted driving. Unlike other distracted driving solutions that allow drivers to use their smartphone while driving, eBrake is the only technology that automatically locks the driver’s device when motion is detected but grants passengers unrestricted use. eBrake requires no in-vehicle hardware to operate - it’s 100% a mobile solution. The eBrake solution is for wireless carriers, insurance companies, fleets, and families looking to protect customers, employees, and young drivers from distracted driving.