eBrake Launches New Distracted Driving Solution in Japan; Appoints Japanese Territory Sales Executive

To address the growing demand for an effective distracted driving solution in Japan, eBrake today announced the launch of a new smartphone distracted driving solution for Japanese fleets.

The new solution, available now, enables fleet owners and responsible businesses to better protect employees from distracted driving, contribute to safer roads, and reduce the number of crash-related insurance claims.

eBrake is the only hardware-free distracted driving solution for iOS and Android that completely blocks a driver from using their device while driving, without impacting passengers. When eBrake detects motion, it locks the device and can block incoming notifications. To unlock the device, one must complete eBrake’s unique and proprietary Passenger Unlock Test - something a driver cannot complete while driving.


eBrake’s new distracted driving solution addresses a significant problem in the Japanese fleet industry today. According to a report published by Japanese National Police Agency in 2017, accidents involving distracted driving increased 2.3X in 5 years from 2011 to 2016 despite that the overall road accidents decreased by nearly 30% in the same period. Japanese government is planning to increase penalties against distracted driving to stop people from using mobile devices while driving. eBrake will significantly contribute to reducing the distracted driving.

eBrake also announced the hiring of Japan-based Masahiro Yamakawa of Gracelinks Enterprise to lead all aspects of sales and marketing of eBrake in the Japanese market. Masahiro comes to eBrake from Apple, where most recently he ran sales and merchandising for all Apple Stores in Japan.

"Distracted driving has become a social problem and fleet managers, concerned parents and insurance companies are all looking for more effective ways to eliminate the temptation to focus on mobile devices rather than the road." said Masahiro. “It’s a critical problem right now for which eBrake has a fantastic solution. We see a huge opportunity for eBrake in this capacity and we are thrilled to help make our roads safer.”

About eBrake
eBrake.ca is a brand new, innovative technology that prevents distracted driving. It locks the device when motion is detected and provides an augmented reality-based 'Unlock Test' that a driver physically cannot complete while driving. No hardware required. Passenger friendly. Drivers blocked from device use.