eBrake and PEERS Foundation tackle distracted driving with a new program

The PEERS Foundation, a US-based non-profit organization, that creates innovative, interactive, educational events that engage youth, community members and the business sector to eliminate distracted driving; and eBrake, a proprietary new distracted driving innovation for smartphones and tablets, have launched a new program for the workplace.

The P.E.T.E. program (Policy, Education, Technology, Execution) addresses the epidemic of distracted driving across the spectrum of commercial trucking and transportation, corporate and municipal fleets, sales and service personnel, and government sectors. It offers safe driving policy creation support, education through its augmented reality simulator technology, and eBrake, for companies looking to prevent drivers and employees to texting and accessing their mobile devices when operating a vehicle.

eBrake, part of the program's Technology arm, is uniquely positioned to help reduce distracted driving in fleets because, unlike other solutions in the market, eBrake cannot be "gamed" or simply "turned off" by a driver when driving.

Here are a few eBrake features:

  • Automatically locks device when motion is detected
  • Blocks incoming notifications / distractions
  • Driver cannot pretend to be a passenger and unlock device when driving
  • No hardware needed
  • Very inexpensive
  • Easily deployed to fleet mobile devices through company MDMs (mobile device management platforms)

eBrake completely eliminates the temptation for a driver to pick up and use his device - be it to text, check social media ... anything. Not only does this greatly reduce the chances of a distracted driving-related crash, it gives fleet owners peace of mind knowing their drivers (and brand) are safe.

More information can be found here: